For agents
What California makes you put on your marketing
Your license number, your responsible broker's name, and the team-name rules — what section 10140.6 actually requires and where it has to appear.
Does a California agent have to put their DRE number on marketing?
Every San Diego licensee must. California Business and Professions Code section 10140.6 requires a licensee to put their license number on any solicitation material intended to be the first point of contact with a consumer, and since 2018 that material must also carry the responsible broker's licensed name. Business cards, flyers, stationery and the profiles people find you through all qualify.
'First point of contact' is the phrase to reason from. A social profile that a stranger can find and message is a first point of contact; so is a mailer, a sign rider and a website. The number also belongs on a real property purchase agreement where you are acting as agent.
The practical version for a San Diego licensee: your name, your DRE number and Compass sit in the profile bio, not buried in a highlight or a link page. It costs one line and it is the cheapest compliance in the business.
What are the rules for a real estate team name in California?
A San Diego real estate team takes its name under a statewide California rule: it has to include the surname of at least one licensee on the team and a word such as 'team', 'group' or 'associates', and it must not include any term suggesting it is a separate brokerage — 'real estate broker', 'real estate brokerage' and the like are out. First-point-of-contact material for the team still has to name the responsible broker.
Team Azizi is built to that rule rather than around it: a licensee surname, the word 'team', and Compass named as the responsible broker wherever the team name appears. A team name that reads like a brokerage is the version that draws a citation.
If you already market under a name of your own, check it against those two requirements before you print anything else. Changing a name after it is on signage, a domain and three social profiles is the expensive way to find out.
Working guides for agents
Written for licensees rather than for buyers. Free to read whether or not you ever talk to us.
- If you are a new agentWhat to look for in a first brokerage, what San Diego agents actually earn, and where a team is the wrong answer.
- Splits, leads and who owns the clientThe split is negotiable; a team-provided lead is not. What that means in practice and what to get in writing.
- How real estate teams workWhat a team is under the broker, what it does for you, and the honest case for staying solo.
- Getting your California licenseThe 135 hours, the exam, the broker you have to hang it with, and what the first year actually looks like.
- Getting into the index Claude readsClaude's web search is not Google-backed. What Anthropic actually discloses, how to submit a page to Brave, and why that is not the same as being cited.
- Becoming the authority for one areaWhy one community beats a county, how to match content to what people actually search, and what makes an LLM mention you.
- Search Console and GA4, honestlyWhat each one answers, the anonymised-clicks trap that understated this site's traffic sixteenfold, and what to fix first.
- Asking for reviews, and why they matter more nowThe email and text sequence, when to send each, and why an AI assistant reads your review count and never reads your website.
- Prospecting calls, legallyScripts are the easy half. The DNC registry, the 31-day scrub, the hours, and why recording a call night in California is a crime.
- Calling expired listingsWhy an expired listing gives you no business relationship, what that means for the call, and what to say when you get through.
- Circle prospecting an open houseCalling a neighborhood about Saturday's open house is still a telemarketing call. How to run one that is worth making.
- Instagram for agentsWhy most realtor Instagram advice is illegal for housing, what you may still target, and what to do instead.
- Fair housing in your marketingThe words that create liability, the protected classes California adds on top of the federal list, and why we do not rank schools.
- How area farming works hereOne licensee per community, why the assignment is exclusive, and how long a farm takes before it pays.
Talk to us about an area
If a community on the coverage map is unassigned, or you already work one and want the page that goes with it, start a conversation. No pitch deck — a call about the area you want and whether it is open.
Last updated 2026-09-11